The Art in Advertisement
The modern day perception of art is misconstrued. People think that art is only found in museums and art galleries. What they do not realize is that different forms of art exist all around them in the form of Advertisements.
The average person is bombarded with over a thousand different advertisements per day which range from television commercials, to posters and billboards, to musical ads and jingles on the radio and even pop up ads on the Internet. So unless you isolate yourself from the world and the media, then you are constantly assaulted with advertisements. The purpose of the ad is to sell a service or a
product- and there is nothing wrong with that.
product- and there is nothing wrong with that.
The problem is that nowadays people think that the ad only has one purpose, which is to sell something. We do not consider ads as a form of art because the purpose of the ad is to sell a service or product to people while the purpose of art is to provoke thought on the artist’s underlying message. When someone sees an ad, they consider buying the product in the ad, but they do not think about why the artist chose the symbols in the ad or why the artist chose the color scheme.
Another reason why people think ads are not art is because unlike art, an ad cannot change the world. People do not line up in a museum to see a poster. You would never expect to walk into an art gallery and see the movie poster of an upcoming movie. An ad cannot have the same impact on the world as the Mona Lisa did. This is why people think less of ads.
However, there was one very famous and well known ad that did have an impact on the
world. It was an ad by Robert Indiana.
world. It was an ad by Robert Indiana.
If an ad like Robert Indiana’s “Love” can inspire many parodies and can impact society in such an uplifting way, then why can’t a thirty second television commercial get the same recognition as a famous short film?
Halo: Reach live action commercial: "Deliver Hope" (from you tube)And also why can’t a poster get the same recognition as painting in an art gallery?
No comments:
Post a Comment