Thursday, April 28, 2011

Gamers Against Bobby Kotick

“Gamers against Bobby Kotick”

About a year ago the whole gaming and internet community was set ablaze when they first heard of the drama between publisher Activision, and popular game developer Infinity Ward. The drama unfolds as a large number of Infinity Ward’s (IW) employees has filed a class-action lawsuit against the publisher for unpaid bonuses. The suit alleges that Activision breached their contract when the royalties were not paid for the huge success of Modern Warfare 2. Activision has paid part of the royalties but still owes IW with additional fees for punitive damage.

In fact, the online and gaming community is so distraught, that they formed a group on the popular social networking site Facebook. The group “Gamers against Bobby Kotick” was initially created for gamers to voice their opinion about Activision and the lawsuit itself. The group was set up because of some of the comments Kotick was quoted saying in multiple interviews. The main purpose of the group is to get the message across to Activision and many other companies that the gaming community is a very vocal one.



The gaming community is a very vocal community and its voice needs to be heard. The days of gamers mindlessly buying videogames are over, but it seems that Kotick is completely oblivious to this fact. The main reason why gamers are against his views is that Robert Kotick believes that gaming is a business and not a form of art and entertainment. Gamers feel that Kotick is bein completely unfair to them because gamers support companies like Activision and they expect to companies like Activision to support them back. Instead of support they receive quotes like this stated from Kotick himself  when I first became CEO of Activison, my aim was to take all the fun out of making games” . After the huge success that was Modern Warfare 2, he was quoted saying “'if it were up to me I'd raise prices even higher”. With comments like these, how do you expect the gaming community to support you?


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